Changes are coming
From 6 July, we’ll be bringing together our three housing association brands, Newtide Homes, Samphire Homes and Victory Homes, under one shared name: Flagship.
Until then, customers can access all the normal functionality to help manage your tenancy on the normal websites.
We're Flagship
We build homes, let, improve, and maintain them. We don’t simply want to make a difference to our tenants and their communities – we want to solve the housing crisis too. To help us, we build homes for sale, reinvesting any profit we make where it’s needed most - we call it profit for purpose.
By spending money wisely, improving relentlessly and working together in partnership with other businesses, housing associations and local authorities, we can fulfil our vision.
As Flagship, we can make a difference, but together we can solve the housing crisis.
Latest news
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24/03/2026
Bromford Flagship LiveWest to appeal Abbey regeneration decision
Bromford Flagship LiveWest (BFL) has confirmed it is appealing Breckland Council’s decision to refuse outline planning permission for the Abbey regeneration project in Thetford.
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19/03/2026
Flagship goes glyphosate-free in trial bid to boost biodiversity
A housing association is turning over a new leaf by trialling a chemical-free approach to weed management across its estates.
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12/03/2026
Rowley Drive masterplan updated after community has its say
Flagship, part of housing provider Bromford Flagship LiveWest (BFL), has submitted an updated plan to regenerate the Rowley Drive area of Newmarket to West Suffolk Council, after community feedback prompted a series of changes.
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02/02/2026
Affordable housing boost for Suffolk village as council backs plans
Plans to replace two sets of under-used underused garages with homes for six families have been given the green light.
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29/01/2026
Unlocking additional capacity: Bromford Flagship LiveWest merger finalised
Bromford Flagship LiveWest (BFL) has today announced the successful completion of the merger between Bromford Flagship and LiveWest, unlocking capacity to do even more for customers and places.
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19/01/2026
Four new bungalows planned for Suffolk village after residents shape designs
Plans have been unveiled to build four much-needed bungalows in an east Suffolk village.
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